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Thoughts on Keywords and Density

This post is a response to a recent commenter that was wondering how many keywords they should put in their metatags.

I have heard lots of different numbers tossed around as far as what your keyword density (the percentage that a word or phrase takes up out of the total number of words on a page) should be, this is not just specifically for meta tags, but for your overall page content. About 1-5% is a number that seems to be pretty common and there are even programs out there that will analyze your keyword density (just Google it and you’ll find some).

My approach to keywords is this: write your website content for human beings, while keeping keywords in mind. Make sure that your important keywords go in your header tags, but always be careful that when you are writing your content it doesn’t start to look like you just wrote it for a search engine.

The job of search engines is to give a person a collection of websites to look at that will be interesting and useful to them, and increasingly search engines are getting better at figuring out tricks that web-designers will use to get their irrelevant, or poor quality content to be high ranking.

Even your meta description tag should be written to be read by a person as a description for your website, that’s what it is meant to be!

As far as the keywords meta tag, it’s becoming less and less relevant, and Google doesn’t even make use of it anymore:

Official Google Webmaster Blog entry on keywords